Sport is one of the most successful and fascinating metaphors of existence
This is reflected in the business world
Exellence is never an accident: in sport as in business. The points the two have in common are many
All great athletes, before becoming poster boys/girls were simply boys/girls with a dream
The diversity of athletes, we present, is at first cause of difficulty and only at the end an added value
Sports stories can help us better understand our personal and business mechanisms
